Private Label Rights (PLR) often gives you the right to publish the work in your own name once you have modified it. This right puts the world at your feet!
Working on the Internet is a business. You should be working ON your business but not IN your business. If your are working IN your business you are trading hours for dollars with yourself as a boss. Granted - you are probably a more understanding boss than your last one was - but you are still a boss and stuck in a J.O.B.
So how can you change that scenario$%: How can you go from wearing 15 hats and doing all of the work to wearing the entrepreneur's hat and laughing all the way to the bank$%: By outsourcing your work!
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Outsourcing can be costly at times and you should look for ways to decrease that cost. One way is to use PLR content as appropriately as you can. A great way to use PLR is to build your optin list.
You've heard the mantra that the money is in the list. There may be some disagreement to this position but the fact remains that a list of current customers is easier to sell to than the masses.
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You can offer a free ebook or Special Report on your site to entice readers to leave their email address. People who have received information from you will be more apt to purchase from you if the information they receive is high quality. Give away junk and you will receive nothing.
You will reap what you sow. That expression is very evident in marketing. People remember what they receive and if you are giving away good work they'll be more inclined to purchase your writing to find out what other expertise you might have to offer.
The late, great Cory Rudl placed a great emphasis on his list and protected it. Reportedly, by his own words from one of his CD's, he had employees sign a contract that bound them to expensive fines if they pilfered, changed, sold or otherwise maligned the contents of his customer list.
The money isn't ALWAYS in the list - but there is money in the list and you can capitalize on that by building a warm responsive list of potential customers and providing them with great content.
People buy from people they know, like and trust. Building that trust takes time and effort. Leverage your time and effort by using PLR content!
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